Digital Marketing Consultant in India | Hire Marketing Expert
Hi, welcome to my website Digital Santhosh. I’m Santhosh, a freelance digital marketing consultant in India.
I come from the city of Mysore. I have the best expertise in various digital marketing verticals like SEO (Search engine optimization), Search engine marketing, Social Media Marketing, Email marketing, Content marketing, Analytics and so on.
In this digital era, every brand would love to grow its business in the digital world.
Businesses need tangible results that are measurable & scalable. Hence hiring the top marketing professional in India for a business is a viable option.
It’s absolutely true that digital marketing could bring great results for a business.
But digital marketing campaigns will give good returns only when it is executed with proven marketing strategies.
If a business is serious about excelling through digital marketing then the best way to move ahead would be to hire a digital marketing expert in India.
Why should you hire a digital marketing consultant in India to grow your business through online marketing?
Digital marketing or online marketing is a very dynamic field. There are various paid advertising platforms like Google ads, Facebook ads, bing ads, Twitter ads, Linkedin ads, Quora ads, Instagram ads, and so on.
There has been enormous growth in the digital marketing field from the past decade. In fact in India, digital advertising spend has rapidly increased by around 35% in 2019.
As per the reports from Livemint, digital advertising spends in India contributes to nearly 16% i.e. 12 thousand crore rupees of the total 54000 crore rupees marketing budget of the Indian-based companies in 2018.
According to statista.com in 2020 the digital advertising spend of India stood at 19000 crore rupees (190 billion Indian rupees).
This is because of the positive factors surrounding digital marketing.
A few such factors could be attributed to the rapid growth of the internet population in the last 5 years in India, the opportunity to deliver personalized branding messages through internet advertising platforms and the chance to get higher returns from digital advertising.
Also in digital marketing brands can use innovative marketing tools & technologies for campaign optimization, keyword targeting, nurturing leads, competitor analysis, and so on.
All these will ultimately lead to better management of the campaigns and deliver higher ROI.
Whereas in the case of traditional advertising, marketing ends up putting an Ad on TV or a Newspaper or billboard. And from there, marketers have a task to calculate reach, the big reach.
There is No targeting, No personalization, No effective and tangible method to calculate ROI in traditional advertising.
Google Ads is one of the best online marketing platforms. As per industry reports, businesses make a profit of 2$ for every 1$ they invest in Google advertising. That’s like getting a 200% profit from Google Ads marketing campaigns for your business.
Also, As Per reports, Google ads contribute to more than $80 billion of the total online e-commerce transactions happening every year.
As per the reports in
It is next followed by mobile & video advertising with 19% of the total digital advertising spend for the year 2018.
Google Ads is the most advanced advertising platform. It provides an opportunity for your business to grow and get more traffic, conversions & sales with various marketing tactics like keyword targeting, Ad optimization, remarketing, bid strategies, and so on.
Social Media Marketing & Advertising:
Likewise, Facebook advertising is another prominent social advertising platform. One of the greatest advantages of Facebook marketing is that its audience targeting features.
With audience targeting brands are now able to get their promos & messages in front of their targeted segment of the audience on the basis of their audience demographics, behavior, interests, location and so on.
Facebook marketing has a great potential for increasing brand awareness, traffic, engagement, leads & sales for your business.
Also, Facebook Ads offer a wide range of advanced targeting options like Custom audience, Look-alike audience, Remarketing and so on.
Similarly, Twitter is an open social media platform. Twitter provides an opportunity to do brand building & increasing fan followers for brands.
And then if you wish to target a professional segment of the audience then Linkedin Marketing could be for you. Also, many B2B businesses rely on Linkedin marketing to generate B2B leads.
According to reports social media advertising takes around 18% of the total digital advertising spend for the financial year 2018 in India.
With SEO, it’s possible to drive organic traffic to a business website from the Search engine.
In the same way, we can think of many other digital advertising platforms & tactics as well in the digital world. Each will have its own uniqueness and advantages.
Any industry or business can incorporate digital marketing strategies.
In fact according to the reports, In India especially industries like FMCG, E-commerce, BFSI, Telecom, Education, Travel, Automobile, Media & Entertainment contributed to more than 80% of the digital advertising spend for the financial year 2018.
Why your business needs digital marketing consulting?
Marketing in the digital world is all about keeping the users in mind in each and every aspect.
Helping out people and providing a great experience for people through digital medium and digital content is becoming the core aspect of digital marketing.
Gone are those days wherein brands would run an ad campaign on Google or Facebook and expect leads, sales, etc.
Now the shift is happening towards creating good content and developing tactics by having your User at the central focal point in every stage of deployment of the tactics.
Brands are giving the highest prominence to enhance the user experience.
So, now the key idea here is to identify the pain points of the users and come with solutions to provide a great value for the users.
See, it could be like for example your lead magnets could be too broad. So with the help of good digital marketing consulting you would be able to create lead magnets that are focused on a specific audience and add great value.
And when it comes to managing your social media campaigns, you might want to build a great community of audience for your brands. So, your brand could engage with followers and users through social media channels.
With the help of an amazing digital marketing consulting service, you will be able to build your brand and get brand engagements through social media channels.
Also, you would wish to collect your audience emails so that you can leverage email marketing for your brand. Your Brand would need a great email marketing strategy to nurture all of your leads and convert them into sales.
Advantages of digital marketing over traditional marketing
The biggest advantage of digital marketing over traditional marketing is that online marketing can help you track & measure your results.
This help’s in optimizing the marketing campaign and attributes the results & conversions to the relevant source/medium.
Whereas when we think of traditional advertising there is no way or no methods to track & measure the results effectively.
For example, Assume we put an Ad on TV. Is there a way to calculate accurately how many people saw the Ad & made a purchase?. Definitely, the answer would be no because results in traditional marketing are not accurately measurable, scalable & tangible.
Mobile internet users go on to research for their various problems and solutions in the internet world. Hence there is immense scope for businesses & brands to get found in the digital world.
There is a lot of innovations happening in digital marketing. As per industry reports, more than 70% of people research the search engine before they purchase a product.
15 years go it was enough for businesses to just focus on their traditional marketing methods. But now in this digital world, it is necessary for businesses to build their presence online.
Flexibility In Digital Marketing:
The other advantage of digital marketing is that even a small business can launch their digital advertising campaigns with a flexible budget.
For example, Just think of traditional advertising methods like Television & Radio, newspaper advertising. You will never get the opportunity to start with flexible budgets in traditional advertising.
Most newspapers & Television Media Companies will charge a huge budget. And a small business owner can never afford such huge budgets.
15 years ago brands were investing heavily in Newspaper advertising and radio advertising. At that point in time businesses and brands had no proper metric to calculate their ROI.
In simple words when doing traditional advertising the marketing department was just blank while calculating ROI.
They had to rely upon so many unreliable metrics and come to conclusion.
Because just think of it, for example, An advertiser put an ad in the newspaper & radio. So, some people visited that
What are the facts to be considered to hire a digital marketing expert in India?
As I said earlier digital marketing is a very innovative field. The digital marketing industry is filled with so many challenges.
If you are a business owner you can think of starting digital marketing campaigns for your business on your own. There is nothing wrong with that.
Yes, it’s a fact that most things related to digital marketing could be easily accessed on the internet.
For example, there are many good informative digital marketing articles on the internet.
Of course, anyone could go through all of those digital marketing blogs. And they could enhance their knowledge in the field of digital marketing.
But the crucial fact to understand here is that gaining theoretical knowledge on digital marketing & executing performance-driven profitable digital marketing campaigns are two different things.
For example, You could find lot of content online about how to do digital marketing, how to start a blog for business, etc. These type of article might help you to easily get great information about growing your brand online.
Advertising platforms like Google Ads, Facebook Ads, and others are publicly available to access.
But it does not mean to say that any individual without proper proven knowledge & qualified skills could go on to run a digital marketing campaign.
Remember that learning & applying concepts are two different things.
The real challenge comes when you try to execute a practically performance-driven digital marketing campaign to get more conversions & results for your business.
In fact, one cannot easily sideline the efforts of a digital marketing strategist to get targeted traffic, optimize the Advertising campaigns, build a funnel, track conversions & sales for a business.
It takes lots of effort, strategies & skills to execute a profitable digital marketing campaign.
An Example Case of a Business Owner thinking of implementing digital marketing for his business growth
Imagine that you are a business owner. Every business will have multiple departments.
Let’s say for example the product development department, sales department, marketing depart, customer care department, and so on.
Taking into consideration the challenges involved in the digital marketing landscape if you being the business owner would have to execute all the digital marketing campaigns on your own.
And then you would end up spending 80% of your time working on the digital marketing campaigns.
Successful Business owners won’t do all the tasks of their various business departments on their own.
They come up with an idea, they recruit eligible people for various departments.
And then they manage those people to take their business forward in the correct direction.
So in our example case, the business owner is spending more time on just the digital marketing department. And he or she is not focusing on managing the other departments.
Because of this, the operations of other departments like finance, customer support, product development will slow down. Ultimately it starts affecting the business in a negative way.
For any business to succeed all the business departments should be operating & functioning properly.
So, then what is the solution for our business owner to launch his digital marketing campaigns for his business?.
The simple solution for this problem would be to get the consulting service of a qualified & skilled freelance digital marketing consultant in India.
Challenges In Hiring Freelance Digital Marketing Consultant In India
There are many digital marketing agencies that are mushrooming up in every corner claiming to offer “best digital marketing services”.
But the problem with most digital marketing agencies is that they themselves have too many difficulties with hiring a qualified and talented digital marketing consultant in India for their projects.
According to reports, around 50% of digital marketing agencies in India have lots of difficulties in hiring & recruiting the best talented online marketing professionals.
This is because there is no dearth or shortage of mediocre & ordinary digital marketers in the industry.
But there is a huge shortage of Qualified & skilled freelance digital marketing experts in India who deliver quality work.
Remember always in order to produce & deliver quality digital marketing work one needs to be highly passionate, knowledgable & skillful about digital marketing.
Hire A Digital Marketing Consultant in India Who Delivers Quality Work
You can never get good Quality digital marketing work done by paying cheap low prices. For example, there are hundreds of bad SEO Agencies in India which offer you 1000 backlinks with Black Hat SEO at cheap low prices.
But only a few Qualified SEO experts in India would offer you high-quality content with genuine keyword research & link building service through White Hat SEO methods.
The idea is that
Whereas a low cheap priced freelance digital marketing consultant in India will charge you a low price. But it will deliver a bad quality of work which provides zero results.
In my opinion, there is absolutely no point in hiring a cheap freelance digital marketer or a bad digital agency who would only deliver bad work and fail to achieve the project goals & results.
And moreover, low priced freelance digital marketing consultants and digital marketing agencies offering low price service will never be able to give one-to-one attention to the marketing campaigns.
Perhaps they might never update their knowledge & skills in digital marketing. They would not be having the thirst to learn more about digital marketing. They would just go on doing a large quantity of work just to please their clients.
But these kinds of a large quantity of work will just burn off your money and will never give any results for your business.
There is definitely a huge shortage of qualified, skilled digital marketing experts in India who delivers quality work & results with proven marketing expertise and knowledge.
Hire a Digital Marketing Consultant in India For Small Business
Small businesses and Startups could also leverage digital marketing and grow their business online. By hiring a digital marketing consultant small-sized businesses could aim to get higher returns at a lesser cost.
Small businesses/ startups might not have a huge marketing budget. For these businesses, digital marketing could give maximum ROI at the lowest investments.
A digital marketing expert who works with small businesses will have to ensure that the marketing campaigns are targeting a specific group of audiences.
By engaging and connecting with only the right type of audience brands will be able to efficiently utilize the advertising budget and gain higher conversions.
Digital Marketing provides the opportunity to narrow down the targeting for marketing campaigns.
In search space, small brands can do highly accurate laser keyword targeting.
This ensures that the marketing ads/messages are seen only by the bottom of the funnel audience who are searching for the desired solutions.
From a brand perspective, this helps to efficiently utilize the budget and get effective results as well.
Search Engine Optimization and blogging is perhaps the best choice for those small brands which are willing to invest the time to get traffic and conversions.
Social media marketing could also be valuable for startups and small brands.
Creating stories and building emotion/ trust with the audience is vital in social media marketing.
Building a brand with social media marketing helps a business to easily connect with the audience.
Facebook lead generation campaign can help in generating high quality leads for small businesses at an economical cost.
In general, CPA for social media marketing leads is much lesser than that of paid search engine marketing. However, this could vary depending on the campaign.
Brands that leverage stories to connect with people and also build a community could gain a long term ROI.
Leveraging Email Marketing
Email marketing is another cost-effective solution for small businesses and startups. It helps in getting returning visitors and traffic to the website at a very less cost.
It is a very known fact that getting returning visitors to a website and reconnecting with the audience will give immense scope for growth to a business.
In fact, one study suggests that people will have to visit a website at least 7 times before they make a decision.
According to industry reports on average, businesses make up to $44 in revenue for every 1$ they spend on email marketing. Also, it just costs $0.03 to send an email for one recipient/subscriber.
Also, Email marketing is useful for doing lead nurturing. Brands could send out relevant emails to the right person at the right time.
Emails could be used to addresses the blocking factors of the audience. This helps in moving the leads towards the bottom of the funnel and improve the conversion to sales rate.
Don’t you think it would be a great benefit for your brand if the brand can retarget that potential customer?
So, in this scenario, the brand would need to hire a google ads specialist who can set up display remarketing campaigns for the business. Such that the brand can retarget potential customers with relevant brand messages on the websites that are part of the Google display network.
Driving targeted traffic to a business online presence is one key component of a digital marketing campaign. But it does not mean to say that everything ends over there.
If Suppose the brand is getting targeted traffic to its online presence then to get higher conversions & sales the company would have to focus on lead generation, lead nurturing, conversion optimization techniques, landing page relevancy, and so on.
So, in that case, that company or the business would need an expert who has a good knowledge of the inbound marketing vertical.
Later when the business has built a good list of subscribers it would go on to do email marketing as well. for this purpose, the brand would need to hire an email marketing professional as well.
Like this, if a brand goes on hiring different digital marketing consultants in India for different individual tasks then probably there would exist no correlations and synchronization between the workflow of different consultants & experts working on the same businesses digital marketing projects.
Therefore the best solution for this is to hire a digital marketing consultant in India who offers full-stack marketing services.
While hiring a digital marketing consultant in India you would have to ensure that the person whom you hire has professional marketing expertise, knowledge & skills in multiple various verticals of digital marketing rather than having expertise in just 1 or 2 fields.
Digital Marketing Consulting Services to Boost Traffic & Sales
Getting a great service from a Digital Marketing consultant in India can help in bringing qualified traffic to your website. And with the help of specific strategies, a business could convert their website visitors into leads/sales.
When we say a broader term like “digital marketing consulting” obviously a lot of things come into the picture. And it could be SEO consulting, Social Media & Facebook Ads consulting, Google Ads, Email marketing service, Lead Generation, Lead Nurturing, etc.
I think it will be useful for you to get some insights about those specific verticals and services under digital marketing consulting.
SEO consulting services
SEO consulting services can help in ranking a website on top of Google. And that will drive traffic to your website without needing to put a dime on advertising.
Depending on the business requirements you can opt for a variety of SEO services.
Major services under SEO are listed below.
- keyword research service
- backlink building service
- Google My Business listing optimization service for local business
- Technical SEO service
- SEO Auditing service
- On-Page SEO consulting
Keyword research service can help your business to find and analyze the right type of keywords with the exact intent that matches the persona of your ideal customer.
For blog posts, it will make sense to select high volume informational keywords.
To increase e-commerce site transactions it might be a good tactic to target purchase intent keywords starting with “buy”, “cheap”, “Get”, etc.
Suppose assume you own a legal consulting service business in Bangalore and want to rank your website on top of Google. In this scenario, keyword research must be focused on choosing relevant navigational/local intent terms ending with “near me”, “in Bangalore”, etc.
Backlink building service would usually focus on finding highly relevant and high authoritative backlink prospects and approaching them for guest posting, broken link building, etc.
Technical SEO service will help you to improve the page speed, user interface, and design from the SEO perspective of your website.
A complete SEO auditing service will give you a detailed report. This will help in analyzing the data of your keywords and backlinks. Also, it gives insights for the improvement of the overall SEO performance.
Social Media consulting services
Social Media consulting services will usually focus on getting traffic, engagement leads by running and managing paid ad campaigns on platforms like Facebook, Instagram, Twitter.
Facebook Ads consulting service can help a brand to build awareness, create engagement, drive traffic and generate leads for their business.
Depending on the business objectives, many varieties of campaigns can be executed on Facebook to connect with the audience.
For example, if a business wants to get more comments and create a buzz about its brand then it would be better to launch an engagement campaign on Facebook.
For generating leads the idea would be to launch a lead generation campaign with narrowed audience targeting on Facebook.
Targeting a specific audience and effective messaging for the ad copy are the key things when it comes to Facebook ads consulting.
And optimizing the campaign for lower CPC/lower CPA can result in getting a high amount of results/conversions for a business at a very cheaper cost.
A Brand can also do Facebook remarketing to retarget their visitors and reconnect with existing customers to build loyalty.
Facebook Ads platform provides a wide variety of features like audience overlap, custom audience, tracking pixel, a Lookalike audience, etc.
Facebook Lead ads are very popular for generating qualified leads for a business.
Similarly, every other social platform like Twitter, Quora, etc has its own unique advertising platform. This enables brands to connect with their audience on those social channels.
Search Engine Marketing Consulting service
SEM Consulting service is very beneficial for those brands who want to invest money in Google Ads for getting search traffic instantly by targeting relevant keywords & creating effective paid Ads.
Google Ads consulting service will mainly involve doing the following:
- Keyword analysis
- Ad text optimization
- Bidding strategy optimization for search advertising campaigns.
The other aspects of the SEM consulting service are optimizing the campaign for High Ad rank and Maintaining Excellent Landing Page relevancy to boost the overall traffic and conversions/sales for a brand.
A successful Google Ads campaign can definitely boost the ROI of a business.
Email marketing consulting
Email marketing consulting is suitable for a business that has got a large list of subscribers.
Depending on the nature of the list, an email marketing consulting service will help to create strategies for improving the deliverability rate, open rate, and click-through rate of the campaigns.
Digital Santhosh – Best Digital Marketing Consultant in India | Digital Marketing Expert in India
You have actually come to the right place if you were searching for a good digital marketing consultant in India to lead your business digital marketing campaigns for an exceptional amount of growth.
Working on digital marketing consulting projects help’s me in gaining practical exposure, enhance my skills in digital marketing. It also provides me with an opportunity to gain more knowledge in the field of digital marketing.
Be it any digital marketing vertical, I have the best capabilities to take your business forward by delivering extremely extraordinary results through the help of digital marketing. I’m always looking to learn more about digital marketing & enhance my knowledge and skills in digital marketing.
I’m well versed in using various digital marketing tools like SEMrush, Moz, Ubersuggest, Rankwatch, Hubspot, Ahrefs, Buffer, Hootsuite, Mailchimp, Instapage, and more.
I have the best skills & expertise in the following:
- Social media marketing
- Facebook Advertising
- Twitter Marketing
- Linkedin Marketing
- Pinterest & Instagram Marketing
- Social Media Management
- Social Media Monitoring
- Search Engine Marketing
- Google Product Listing Ads (Google Shopping Ads)
- Display Advertising
- Search Engine Optimization
- On-Page SEO
- Keyword Research
- Improve Landing Page Speed
- Technical SEO
- Off-Page SEO
- Link Building
- Social SEO
- Content Outreach
- Content Marketing
- Email Marketing
- Google Analytics & Web Analytics
- Inbound Marketing
- Lead Generation
- Landing Page Optimization
- Conversion Optimization
- Lead Nurturing
- Media Planning & Media Buying
Why I’m a better choice for you than any other digital marketing expert in India?
My top priority is delivering quality work & productive work that gives great results for a business.
Analyzing the business objectives, Achieving the Client’s business goals, Achieving the KPI, Timely work delivery, Good Attention to the marketing campaigns, Excellent customer service & Accomplishing results are the things that make me a better choice for you than any other digital marketing consultant in India.
Also, if you want me to create a digital marketing strategy for your business from scratch, I would be happy to do it for you.
I’m that type of digital marketer who would go the extra mile ahead to ensure that your business gets great results through my high-quality digital marketing consulting service.
What are my Consulting Charges?
Consulting charges purely depends on the scope of the work.
As I already mentioned, low priced & cheap freelance digital marketing consultants will deliver only
Let me be very honest & frank with you. I do charge for each and every particular tasks of digital marketing. I could be the best choice for you if you want highly productive work & good quality results.
Remember always that to deliver quality productive work, it requires lots of effort, dedication, smart thinking, great strategy & perseverance. My focus is always on delivering highly productive quality work.
My primary focus is to deliver excellent digital marketing services to my clients. I always ensure that the work delivered will meet client expectations and satisfy my clients.
I’m currently open to working on digital marketing projects.
Would you like to grow your business online through digital marketing?.
Then I would be glad to work on your projects to deliver good results for your business & as well as to increase & enhance my knowledge in the field of digital marketing.
Preferred Position: Freelance Digital Marketing Consultant.
After reading this all, If you think that I’m the best digital marketing consultant in India to take your business forward in the online world then just fill out the form given below. And I will get back to discuss your project.
You can contact me directly to discuss your projects with me on the phone or Skype.
This is my contact information.
Email: [email protected]
Frequently Asked Questions [FAQ]
Digital marketing consultant in India will be able to work on SEO tactics and set up Search engine marketing campaigns for business. Also, a digital marketing consultant will develop great marketing strategies for a brand to attract and engage with the audience on social media channels.
First, you must ensure that the skills and knowledge possessed by the marketing specialist specifically match the needs and requirements of your business. Along with this, proven knowledge in various digital marketing verticals and User-centric thinking are the key things to consider while hiring a digital marketing consultant.
The best digital marketing expert is expected to leverage marketing strategies that are focused on a user-centric approach and give higher returns in the long run.
A successful digital marketing strategy will help to achieve a good score for the key performance indicators (KPI) of the marketing campaign. In online marketing, the major KPI could be getting more clicks & quality traffic, boosting leads, getting more brand followers, enhancing engagement rate on social media, boosting email open rates, etc.
A digital marketing consultant is a professional who could boost the return on investment for a brand by effectively leveraging search engine marketing, social media marketing, search engine optimization, Email marketing, and inbound marketing.
When it comes to hiring a digital marketing specialist the main qualities to look for are practical thinking, ability to work by acknowledging the data and statistics, confidence & openness to perform multivariate testing.
The best way to become a digital marketing consultant is by starting a blog and applying all the marketing tactics on the blog to drive traffic and get email subscribers. Learning Search Engine Optimization, Search engine marketing, and Social media marketing will scale up the career of a digital marketing consultant.
For small and medium scale businesses, hiring a digital marketing freelancer is the best choice because online marketing requires a low initial marketing budget and has the potential to deliver higher returns in the long term for your business.
To start with you can first ask the consultant how they would help you to grow the business through online marketing. And then you can try to get clarity about their knowledge and specific area of expertise.
You could either recruit a freelancer or an agency for your business marketing needs. If your project is large then you can recruit an in-house agency. For smaller projects, an individual freelancer could be able to support and handle the marketing activities of your company.