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digital marketing consultant In Inida

Digital Marketing Consultant in India | Who Is The Best Marketing Expert

Hi, welcome to my website Digital Santhosh. I’m Santhosh, a freelance digital marketing consultant in India.

I come from the city of Mysore. I have the best expertise in various digital marketing verticals like SEO (Search engine optimization), Search engine marketing, Social Media Marketing, Email marketing, Content marketing, Analytics and so on.

In this digital era, every brand would love to grow its business in the digital world.

Businesses need tangible results that are measurable & scalable. Hence hiring the top marketing professional in India for a business is a viable option.

It’s absolutely true that digital marketing could bring great results for a business.

But digital marketing campaigns will give good returns only when it is executed with proven marketing strategies.

If a business is serious about excelling through digital marketing then the best way to move ahead would be to hire a digital marketing expert in India.

Why should you hire a digital marketing consultant in India to grow your business through online marketing?

Digital marketing or online marketing is a very dynamic field. There are various paid advertising platforms like Google ads, Facebook ads, bing ads, Twitter ads, Linkedin ads, Quora ads, Instagram ads and so on.

There has been an enormous growth in the digital marketing field from the past decade. In fact in India, digital advertising spend has rapidly increased by 30% in 2018.

As per the reports from Livemint, digital advertising spends in India contributes to nearly 16% i.e. 12 thousand crore rupees of the total 54000 crore rupees marketing budget of the Indian based companies in 2018.

This is because of the positive factors surrounding digital marketing.

Some of such factors could be attributed to the rapid growth of the internet population in the last 5 years in India, the opportunity to deliver personalized branding messages through internet advertising platforms and chance to get higher returns from digital advertising.

Also in digital marketing brands can use innovative marketing tools & technologies for campaign optimization, keyword targeting, nurturing leads, competitor analysis and so on.

All these will ultimately lead to better management of the campaigns and deliver higher ROI.

Whereas in the case of traditional advertising, marketing ends up on putting an Ad on TV or Newspaper or billboard. And from there, marketers have a task to calculate reach, the big reach.

There is No targeting, No personalization, No effective and tangible method to calculate ROI in traditional advertising.

Digital Marketing Growth in Past 5 Years.

Google Ads:

Google Ads is one of the best online marketing platforms. As per industry reports, businesses make a profit of 2$ for every 1$ they invest in Google advertising. That’s like getting a 200% profit from Google Ads marketing campaigns for your business.

Also, As Per reports, Google ads contribute to more than $80 billion of the total online e-commerce transactions happening every year.

As per the reports in India Google search advertising takes share of 27% of the total digital advertising spend.

It is next followed by mobile & video advertising with 19% of the total digital advertising spend for the year 2018.

Google Ads is the most advanced advertising platform. It provides an opportunity for your business to grow and get more traffic, conversions & sales with various marketing tactics like keyword targeting, Ad optimization, remarketing, bid strategies and so on.

Social Media Marketing & Advertising:

Likewise, Facebook advertising is another prominent social advertising platform. One of the greatest advantages of Facebook marketing is that its audience targeting feature.

With audience targeting brands are now able to get their promo’s & messages in front of their targeted segment of the audience on the basis of their audience demographics, behavior, interests, location and so on.

Facebook marketing has a great potential for increasing brand awareness, traffic, engagement, leads & sales for your business.

Also, Facebook Ads offer a wide range of advanced targeting options like Custom audience, Look-alike audience, Remarketing and so on.

Similarly, Twitter is an open social media platform. Twitter provides an opportunity to do brand building & increasing fan followers for brands.

And then if you wish to target a professional segment of the audience then Linkedin Marketing could be for you. Also, many B2B businesses rely on Linkedin marketing to generate B2B leads.

According to reports social media advertising takes around 18% of the total digital advertising spend for the financial year 2018 in India.

With SEO, it’s possible to drive organic traffic to a business website from the Search engine.

In the same way, we can think of many other digital advertising platforms & tactics as well on the digital world. Each will have it’s own uniqueness and advantages.

Any industry or business can incorporate digital marketing strategies.

In fact according to the reports, In India especially industries like FMCG, E-commerce, BFSI, Telecom, Education, Travel, Automobile, Media & Entertainment contributed to more than 80% of the digital advertising spend for the financial year 2018.

Why your business needs digital marketing consulting?

Marketing in the digital world is all about keeping the users in mind in each and every aspect.

Helping out people and providing a great experience for people through digital medium and digital content is becoming the core aspect of digital marketing.

Gone are those days wherein which brands would run an ad campaign on Google or Facebook and expect leads, sales, etc.

Now the shift is happening towards creating good content and developing tactics by having your User at the central focal point in every stage of deployment of the tactics.

Brands are giving the highest prominence to enhance the user experience.

So, now the key idea here is to identify the pain points of the users and come with solutions to provide a great value for the users.

See, it could be like for example your lead magnets could be too broad. So with the help of good digital marketing consulting you would be able to create lead magnets that are focused on a specific audience and add great value.

And when it comes to managing your social media campaigns, you might want to build a great community of audience for your brands. So, your brand could engage with followers and users through social media channels. 

With the help of an amazing digital marketing consulting service, you will be able to build your brand and get brand engagements through social media channels.

Also, You would wish to collect your audience emails so that you can leverage email marketing for your brand. Your Brand would need a great email marketing strategy to nurture all of your leads and convert them into sales.

The thing with the digital medium is the Users take a multiple channel route to make a decision or a purchase.

For instance, a user could have landed upon your website by making a search on Google. Now the same user might go on and check out your brand’s social media profiles and pages just to have a look at your community. Most users would love to see a brands presence on social channels and also analyze the reviews of a brand.

So, your potential prospects and users are taking the decision route from various multiple sources. You must ensure that your brand should have a great presence on multiple channels with the help of the best digital marketing consulting service.

Advantages of digital marketing over traditional marketing

The biggest advantage of digital marketing over tradition marketing is that online marketing can help you track & measure your results.

This help’s in optimizing the marketing campaign and attribute the results & conversions to the relevant source/medium.

Whereas when we think of traditional advertising there is no way or no methods to track & measure the results effectively.

For example, Assume we put an Ad on TV. Is there a way to calculate accurately how many people saw the Ad & made a purchase?. Definitely, the answer would be no because results in traditional marketing are not accurately measurable, scalable & tangible.

Advantages of online marketing for growing your business.
Digital Marketing Advantages

As per reports there are at least 45 crores of Indian mobile internet subscribers.

Mobile internet users go on to research for their various problems and solutions in the internet world. Hence there is immense scope for the businesses & brands to get found in the digital world.

There is a lot of innovations happening in digital marketing. As per industry reports, more than 70% of people research on the search engine before they purchase a product.

15 years go it was enough for businesses to just focus on their traditional marketing methods. But now in this digital world, it is necessary for businesses to build their presence online.

Flexibility In Digital Marketing:

The other advantage of digital marketing is that even a small business can launch their digital advertising campaigns with a flexible budget.

For example, Just think of traditional advertising methods like Television & Radio, newspaper advertising. You will never get the opportunity to start with flexible budgets in traditional advertising.

Most newspapers & Television Media Companies will charge huge budget. And a small business owner can never afford such huge budgets.

15 years ago brands were investing heavily in Newspaper advertising and radio advertising. At that point in time businesses and brands had no proper metric to calculate their ROI.

In simple words when doing traditional advertising the marketing department was just blank while calculating ROI.

They had to rely upon so many unreliable metrics and come into conclusion.

Because just think of it, for example, An advertiser put an ad in the newspaper & radio. So, some people visited that local business.

Is the advertiser gonna ask each and every shop visitor “how did you hear of us”, “how did you come”.

Sure he or she could do that to collect the data, but that data is nowhere near in clarity.

If an advertiser can’t exactly figure out from which source the business is getting more customers then how is the ROI going to be calculated for radio & newspaper advertising?

Whereas digital marketing channels like Google Ads, Facebook Ads, Social Media Channels provide an opportunity to start marketing to achieve higher ROI with a flexible budget for your digital marketing campaigns.

Therefore if suppose your business needs to grow in the online world then digital marketing is the best solution.

It’s really great to think of digital marketing to get tangible results for your business.

But to get tangible results through digital marketing strategies, your business would need to make use of the best service, expertise & knowledge of a good digital marketing consultant in India.

If you have ever thought of growing your business online then this is the best time for it. And the best thing you would do is to perhaps hire a digital marketing consultant in India.

What are the facts to be considered to hire digital marketing expert in India?

As I said earlier digital marketing is a very innovative field. The digital marketing industry is filled with so many challenges.

If you are a business owner you can think of starting digital marketing campaigns for your business on your own. There is nothing wrong in that.

Yes, it’s a fact that most things related to digital marketing could be easily accessed on the internet.

For example, there are many good informative digital marketing articles on the internet.

Of course, anyone could go through all of those digital marketing blogs. And they could enhance their knowledge in the field of digital marketing.

Facts to Consider while hiring a digital marketing consultant in India
Facts to Consider While Hiring a Digital Marketing Consultant in India

But the crucial fact to understand here is that gaining theoretical knowledge on digital marketing & executing performance driven profitable digital marketing campaigns are two different things.

It’s very easy & fun sitting in your home balcony with a laptop on your lap. And to enjoy reading informative digital marketing blogs in order to gain theoretical knowledge about digital marketing.

Advertising platforms like Google Ads, Facebook Ads, and others are publicly available to access.

But it does not mean to say that any individual without proper knowledge & qualified skills could go on to run a digital marketing campaign.

But The real challenge comes when you try to execute a practically performance-driven digital marketing campaign to get more conversions & results for your business.

In fact, one cannot easily sideline the efforts of digital marketing strategist to get targeted traffic, optimize the Advertising campaigns, build a funnel, track conversions & sales for a business.

It takes lot’s of efforts, strategies & skills to execute a profitable digital marketing campaign.

An Example Case of a Business Owner thinking of implementing digital marketing for his business growth

Imagine that you are a business owner. Every business will have multiple departments. Let’s say for example product development department, sales department, marketing depart, customer care department and so on.

Taking into consideration the challenges involved in the digital marketing landscape if you being the business owner would have to execute all the digital marketing campaigns on your own. And then you would end up spending 80% of your time in working on the digital marketing campaigns.

Remember successful business owners won’t do all the tasks of their various business departments on their own. They come up with an idea, they recruit eligible people for various departments. And then they manage those people to take their business forward in the correct direction.

So in our example case, the business owner is spending more time on just digital marketing department. And he or she is not focusing on managing the other departments.

Because of this, the operations of other departments like finance, customer support, product development will slow down. Ultimately it starts affecting the business in a negative way.

For any business to succeed all the business departments should be operating & functioning properly.

So, then what is the solution for our business owner to launch his digital marketing campaigns for his business?.

The simple solution for this problem would be to get the consulting service of a qualified & skilled freelance digital marketing consultant in India.

Challenges In Hiring Freelance Digital Marketing Consultant In India

There are many digital marketing agencies which are mushrooming up in every corner claiming to offer “best digital marketing services”. But the problem with most digital marketing agencies is that they themselves have too many difficulties with hiring a qualified talented digital marketing consultant in India for their online marketing projects.

Sorav Jain is one of the top 100 digital marketers in India. As per reports from Soravjain who owns one of the top digital marketing blogs in India, 50% of digital marketing agencies in India have lots of difficulties in hiring & recruiting the best talented online marketers in India for their digital agency.

Challenges faced by Indian agencies.

This is because there is no dearth or shortage of mediocre & ordinary digital marketers in the industry. But there is a huge shortage of Qualified & skilled freelance digital marketing expert in India who deliver quality work.

Remember always in order to produce & deliver quality digital marketing work one needs to be highly passionate, knowledgable & skillful about digital marketing.

Hire A Consultant Who Delivers Quality Work, Not Quantity Work

You can never get good Quality digital marketing work done by paying cheap low prices. For example, there are hundreds of bad SEO Agencies in India which offer you 1000 backlinks with Black Hat SEO at cheap low prices.

But only a few Qualified SEO experts in India would offer you high-quality content with genuine keyword research & link building service through White Hat SEO methods.

The idea is that a good digital marketing consultant in India who delivers high-quality work will charge you higher and will deliver great results.

Whereas a low cheap priced freelance digital marketing consultant in India will charge you low price. But will deliver a bad quality of work which provides zero results.

In my opinion, there is absolutely no point in hiring a cheap freelance digital marketer or a bad digital agency who would only deliver bad work and fail to achieve the project goals & results.

And moreover, low priced freelance digital marketing consultants and digital marketing agencies offering low price service will never be able to give one-to-one attention to the marketing campaigns.

Perhaps they might never update their knowledge & skills in digital marketing. They would not be having the thirst to learn more about digital marketing. They would just go on doing a large quantity of work just to please their clients.

But these kinds of a large quantity of work will just burn off your money and will never give any results for your business.

There is definitely a huge shortage of qualified, skilled digital marketing consultant in India who deliver quality work & results with proven marketing expertise and knowledge.

The Need for Digital Marketing Expert In India With Diverse Digital Marketing Skills

An experienced & knowledgable digital marketing consultant in India who is working with a reputed agency might not leave his company to join your business marketing projects.

Because of the fact that highly reputed digital marketing agencies focus so much on Talent & employee retention policies such that they give good financial benefits to their experienced digital marketing experts.

Also depending upon your business objectives & goals you might need digital marketing expert who has expertise in various verticals & fields like Search engine optimization, Search engine marketing, Social media, inbound marketing Lead generation, email marketing and so on.

For example, let’s take the example of a business or company that has it’s marketing campaigns just focused & limited entirely on social media. A potential customer engaged with the business & visited the business website through a social media platform like Twitter.

It does not have to be that the potential customer will just be spending his online browsing time entirely inside social media sites like Twitter or any one particular website for that matter.

The potential customer might also go and surf or browse other websites of his choice of interest as well.

In this case, if the company or the brand does not have an google ads expert to set up high profitable Google ads display remarketing campaigns then for sure that brand or the company will miss an opportunity to increase its brand awareness, conversions & sales.

Don’t you think it would be a great benefit for your brand if the brand can retarget that potential customer?

So, in this scenario, the brand would need to hire a google ads specialist who can set up display remarketing campaigns for the business. Such that the brand can retarget the potential customers with relevant brand messages on the websites that are part of the Google display network.

Driving targeted traffic to a business online presence is one key component of a digital marketing campaign. But it does not mean to say that everything ends over there.

If Suppose the brand is getting targeted traffic to its online presence then to get higher conversions & sales the company would have to focus on lead generation, lead nurturing, conversion optimization techniques, landing page relevancy and so on.

So, in that case, that company or the business would need an expert who has a good knowledge of inbound marketing vertical.

Later when the business has built a good list of subscribers it would go on to do email marketing as well. for this purpose, the brand would need to hire an email marketing professional as well.

Like this, if a brand goes on hiring different digital marketing consultant in India for different individual tasks then probably there would exist no correlations and synchronization between the workflow of different consultants & experts working on the same businesses digital marketing projects.

Therefore the best solution for this is to hire a digital marketing consultant in India who offers full fledged best digital marketing services.

While hiring a digital marketing consultant in India you would have to ensure that the person whom you hire has professional marketing expertise, knowledge & skills in multiple various verticals of digital marketing rather than having expertise in just 1 or 2 fields.

The Impact of utilizing the best digital marketing service provider for your business

The best Digital Marketing Service providers would regularly monitor campaigns. Monitoring in the sense that digital marketing service providers would regularly analyze the campaigns. They would keep track of each and every minute thing that is related to the client’s campaigns. And update their clients with all the latest changes and notifications regarding their project.

So, when a client approach a vendor to get digital marketing services for the business, the client has to ensure that the service should come with regular client updates, client meetings, project updates, client coordination and so on.

Because ultimately the client would be the business owner and the one who is putting in the money for the project. Hence with the help of regular updates, the clients should be able to easily track all the work that is going on with the project.

If there is anything that the client wants a modification to an ongoing project, then the digital marketing service provider should address such expectations of the client immediately as soon as possible.

Also, the service provider should take all the client feedback very seriously and work towards achieving the goals of the client campaigns.

For the smooth running of a project, it is very important to meet the client requirements.

Suppose just assume that there was no update for the client throughout the entire duration of the project. In this case, it would very hard to understand the client’s requirements.

And also this leads to a high chance of the client disapproving the work. This is mainly because of the fact that the client could not track the work during the ongoing state of the project. When there are no regular updates for the client that means that clients could not specify any inputs or modification when the project was Live and ongoing.

So, hence the client would not be able to give those valuable inputs to the ongoing project. If the client had updates it would have helped in modifying certain things in order to meet the client’s requirements.

Always remember that it is a kind of a bad thing when a digital marketing service provider straight away delivers a project without considering the valuable inputs given by the client & not considering the modification requests made by the client.

So, my suggestion would be that before starting any digital marketing projects, both the parties (the client & the vendor) should mutually decide the intervals between every project update, timings for project meetings, timing preference for phone calls and so on.

Example:

For example, many of the best digital marketing service providers give weekly project update for the clients.

If you take my case as an example, being a digital marketing consultant myself I aim and strive to provide Weekly SEO Project updates, PPC & Social Media marketing campaign updates with all the data and results for my clients.

I ensure that I carefully analyze all of my client feedback. So, if there are any suggestions from the client side, I would acknowledge them.

And then I would try to come with an idea. Such that it would improve the campaign performance on the basis of the client’s suggestions.

This helps to get regular client feedbacks for the projects. And the clients feedback at regular intervals can prove very vital to the overall successful delivery of the project.

When a client hires the best digital marketing service provider who understands the impact of the client feedback, client valuable inputs during an ongoing project then such projects would give successful results and High returns and high ROI for the clients business.

How a digital marketing consultant can help in developing User-centric strategies?

The main core idea for any brand to succeed in digital marketing is to add value to their users.

A  brand would want to leverage social media marketing, SEO, content marketing, email marketing, etc.

But let me tell you one thing. A brand would fail to attract & close any qualified leads if the business is not offering any free helpful solution to users before closing the leads.

Convincing a user to buy a product or service is not as simple as just setting up a campaign and spending the budget. And bang up with sales calls to get the results.

A brand or business would just lose all of its money if It just sticks on to self-promotion campaigns.

Self-promotion in that sense, we are talking about a brand which just wants to attract people by proclaiming like “we give excellent dedicated service”.

To attract and close the qualified leads you would need a user-centric strategy. That would educate and give solution to the end user with the help of great content. The marketing strategy should be aimed at addressing the audience pain points.

This is where a digital marketing consultant can prove to highly valuable for your business.

A T-Shaped digital marketer will be able to create great actionable & valuable content for your campaigns. This would possibly give a ton of targeted traffic & conversions to your business website.

Also, a highly skilled digital marketing consultant would be able to plan amazing content strategies for your social media and email marketing campaigns.

And the consultant should understand the pain points of the audience. The marketing consultant should promote the brand with the help of free valuable content. The content should be informative, solve the pain point of the audience and give a practical solution.

Also, the content should be aimed at educating & helping the user. Content should describe the solution offered by your product or service.

The fact is that it is a way better idea to offer a free guide or a free course to the users at the top of the funnel stage. When the top of the funnel users start to interact with those free guides and webinars you can think of easily closing those leads and achieve a sale.

Eventually, these type of helpful free guides, ebooks, and webinars build trust with the audience.  All these things would play a key role in helping a user decided to proceed ahead in the funnel. This would ultimately result in a sale.

Digital Santhosh – Best Digital Marketing Consultant in India | Digital Marketing Expert in India

You have actually come to the right place if you were searching for a good digital marketing consultant in India to lead your business digital marketing campaigns for an exceptional amount of growth.

Working on digital marketing consulting projects help’s me in gaining practical exposure, enhance my skills in digital marketing. It also provides me with an opportunity to gain more knowledge in the field of digital marketing.

Be it any digital marketing vertical, I have the best capabilities to take your business forward by delivering extremely extraordinary results through the help of digital marketing. I’m always looking to learn more about digital marketing & enhance my knowledge and skills in digital marketing.

I’m well versed in using various digital marketing tools like SEMrush, Moz, Ubersuggest, Rankwatch, Hubspot, Ahrefs, Buffer, Hootsuite, Mailchimp, Instapage and more.

I have the best skills & expertise in the following:

Why I’m a better choice for you than any other digital marketing expert in India?

My top priority is delivering quality work & productive work that gives great results for a business.

Analyzing the business objectives, Achieving the Client business goals, Achieving the KPI, Timely work delivery, One to One Attention for the marketing campaigns, Excellent customer service & Accomplishing results are the things that make me a better choice for you than any other digital marketing consultant in India.

Also, if you want me to create a digital marketing strategy for your business from scratch, I would be happy to do it for you.

I’m that type of a digital marketer who would go an extra mile ahead to ensure that your business gets great results through my high quality digital marketing consulting service.

What are my Consulting Charges?

Consulting charges purely depends on the scope of the work.

As I already mentioned it, low priced & cheap freelance digital marketing consultants will deliver only low-quality work. Whereas Qualified digital marketing expert in India will charge you a bit higher but will deliver high-quality results & work.

Let me be very honest & frank with you. I do charge for each and every particular tasks of digital marketing. I could be the best choice for you if you want highly productive work & good quality results.

Remember always that to deliver quality productive work, it requires lots of efforts, dedication, smart thinking, great strategy & perseverance. My focus is always on delivering highly productive quality work.

My primary focus is to deliver excellent digital marketing service to my clients. I always ensure that the work delivered will meet client expectations and satisfy my clients.

I will never deliver low quality work for cheap low prices. I’m not that type of bad consultant.

I’m currently open to working on digital marketing projects.

Would you like to grow your business online through digital marketing?.

Then I would be glad to work on your projects to deliver good results for your business & as well as to increase & enhance my knowledge in the field of digital marketing.

Preferred Position: Freelance Digital Marketing Consultant.

Location: Worldwide.

After reading this all, If you think that I’m the best digital marketing consultant in India to take your business forward in the online world then just fill out the form given below. And I will get back to discuss with you about your project.

You can contact me directly to discuss your projects with me through email or skype.

This is my contact information.

Email: [email protected]

Skype: santhosh.muralidhar

About Me

Digital Santhosh

Santhosh is a Freelance Digital Marketing Consultant and Expert from Mysore, Karnataka, India. He help’s businesses & startup’s to grow online with the help of digital marketing. Also, Santhosh is a professional digital marketing blogger. He loves to write articles about Social media marketing, Search Engine Marketing, Search Engine Optimization, Email marketing, Inbound Marketing, Web Analytics & Blogging. He shares his knowledge in the field of digital marketing through his blog Digital Santhosh.

Contact

Email: [email protected]

Skype: santhosh.muralidhar