Browse Category: Search Engine Marketing

3 PPC Campaign OptimizationTips

Top 3 PPC Campaign Optimization Tips For Amazing Results

PPC Campaigns could yield quick returns in a short amount of time for any business. But in order to achieve good ROI through a PPC campaign, it’s very crucial to focus on optimizing the PPC campaign in various aspects of marketing. Be it Google Ads, Bing Ads or any PPC advertising platform for that matter, these crucial facts are valid everywhere.
In this article let us get to know about landing page optimization, keyword optimization, Ad optimization & usage of analytics reports.

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Placement Targeting GDN

Placement Targeting GDN: 3 Best Important Facts You Should Know

When it comes to the topic “placement targeting GDN”, we are basically thinking of putting ads on the publisher’s properties. To Succeed in Display Network Advertising it’s important to do proper placement targeting for the display campaigns. In this blog let’s have closer look at 3 important facts in Placement targeting on the Google display network.

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Google Adwords Audience List

How to create a great google adwords audience List?

So many of us know about Facebook audience targeting method. A simple definition of audience targeting is “the method of getting ads in front of the targeted audience”. When it comes to search engine marketing most advertisers are familiar with keyword targeting, topic & placement targeting. However, Google Ads ( formerly known as Google Adwords) also allows advertisers to do audience interest targeting in Adwords. In this article let us understand the best way to create a great Google Adwords audience list.

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SEM

Why Every Successful business should use SEM?

Search engine marketing is the process of Marketing a Service / Product on the search platforms. Due to increase in the number of searches happening daily, SEM has become an integral part of digital marketing. So, then the question that really arises is that Why Every Successful business should use SEM?. How is this different from all of the other Marketing Channels?. This article will describe the reason that “why every business must use SEM Strategies”.

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