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Browse Category: Social Media Marketing

social media advertising

Social Media Advertising: How can it give impactful results?

Social media advertising is an integral part of digital advertising. One of the greatest advantages of social media advertising is that it help’s brands to show their promo messages by targeting a relevant audience. The best social media advertising strategy will always focus on achieving the business objectives and goals. In the past 4 years, there has been a significant rise in social media advertising cost. Because of this, there is a good scope for brands to optimize & leverage innovative tactics to lower down the cost & increase the results by advertising using social media. According to social media advertising statistics, over 2 million businesses are promoting their business through Facebook Ads. Some of the prominent social media advertising platforms are Facebook Ads, Twitter Ads, Instagram Ads, Linkedin Ads, Quora Ads, Pinterest Ads and more.

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Facebook Ads Format Effective use

How to use facebook ads format effectively?

There are multiple types of ad formats in Facebook ads. facebook ads being a powerful advertising platform provides advertisers with great unique features. Among them, one such feature is the Ad Creative type. Now, there are multiple Ad creative options. There are video ads, single image ads, lead ads, canvas, slideshow, carousel and a few more. If an advertiser has not got the resources to create a video he or she could even use images in the slideshows and convert the slideshows into a video format ad. On top of all these things, it is important to know that your targeting audience demographics, interests & campaign objectives play a serious role in Choosing Ad Creatives. So, now let’s jump into this interesting article “how to use Facebook ads Format effectively” to make your Facebook Ads more effective!.

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Facebook Ads Bidding Strategy

Which is the best facebook ads bidding strategy?

There is no doubt that Facebook ads are one of the most commonly used platforms by marketers. It helps in getting more engagements, traffic for a website or a starter blog. And also FB ad campaigns have the potential to increase the revenue of the business. It’s important to note that “Facebook ads bidding strategy” is not just about setting up the campaigns live and getting charged up for impressions irrespective of the campaign objectives. With advanced targeting options,  advertisers can set up facebook bid caps, maximum CPA (set max cost per lead), Target cost. Also, it allows in setting cost per link click, Min & Max charges per 10-second Video views, etc. In this article let us try to practically understand the advanced Facebook ads bidding strategy of a campaign.

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