Browse Category: Inbound Marketing

Lead Nurturing Strategy

Top 4 Lead Nurturing Strategy Tactics to Get High Sales Conversion

Every business needs sales. Digital Marketers put a ton of efforts to drive traffic to their website or a blog. People are building a huge amount of sales teams. Digital Marketers make use of advanced technologies like Remarketing to increase Sales & Conversions. But not all the traffic and leads convert to sales immediately. A Sales team cannot simply just straight away bang up phone call to 100 Leads &  then after the telephonic conversations are over helplessly say “Lead quality is bad, we got only a few sales”. By implementing best practices of Lead nurturing strategy & tactics, Digital Marketers can measure the lead quality and ensure that none of the leads become inactive. Thus, able to convert all the leads into sales. Let’s understand the best practices & process or strategy to be used in a lead nurturing campaign using suitable examples.

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Creating Engagement Magnets using Pull Marketing strategies

How to Create Awesome Engagement Magnets Using Pull Marketing Strategies?

Engagement Magnets attract website visitors to take the desired action. The desired action could be signing up for a newsletter, Free trial signup, Guide download, webinar registration, form signup, Subscribing to the E-mail List, etc. A large portion of the online audience landing up on a website are there to do research on the website.  Hence a good engagement magnet is very much essential in order to attract the audience and prevent dropouts in the funnel. Engagement Magnets are a component of Pull Marketing strategies.

In this article, let us understand the various best Pull Marketing strategies that can help an Inbound marketing expert to create good engagement magnets.

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Top 6 Growth Hacking Strategies in Digital Marketing

What is Growth Hacking?

Growth Hacking is the experimentation of various strategies across different Digital Marketing Channels and Picking up the most Efficient Strategy based on the results of the experiments. It is used to generating leads & nurture leads, the potential of Growth Hacking is not just limited to that.

Many Startup Ventures are using Growth Hacking Strategies as an integral Part of their Digital Marketing Strategy. Continue Reading

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