When you decide to do marketing with emails, it obviously comes with lots of perks. Because email marketing allows you to develop a long term relationship with your potential customer. Social media marketing & paid search, even SEO for that matter it’s Just a one-off short term game with your prospect.
In simple words you pay for the ads, you get users to interact with the ads, people visit your website. And users might also come to your website in an organic way and that’s it.
Unless the user decides to return back to your website or you spend money again for remarketing campaigns there is no other way to reconnect with your users.