Email marketing involves a lot of processes and steps like list building, list segmentation, template creation for campaigns, automation setup, spam testing, A/B testing, cleaning email list and so many other things. 

The thing is that you will need a great tool to do all your email marketing activities properly. 

Mailchimp is one such tool which helps in executing all of your email marketing campaigns perfectly without any flaws. 

When you decide to do marketing with emails, it obviously comes with lots of perks. Because email marketing allows you to develop a long term relationship with your potential customer. Social media marketing & paid search, even SEO for that matter it’s Just a one-off short term game with your prospect.

In simple words you pay for the ads, you get users to interact with the ads, people visit your website. And users might also come to your website in an organic way and that’s it.

Unless the user decides to return back to your website or you spend money again for remarketing campaigns there is no other way to reconnect with your users.

One of the most defining success points of an e-mail marketing campaign could be “High E-mail open rate”, “Great Click Through Rate”, etc. But If in case if your e-mails are landing up in your subscriber’s promotions tab or spam folder then that E-mail marketing campaign might not give good results.  The reasons for this is that most people don’t check their promotions tab frequently like the way they check their inbox every day. You might have come across this question “why emails go to spam instead of inbox”?. In this article, let’s understand the important things that can help you to ensure that your e-mails go to the subscriber’s inbox.

Hoping that your e-mails comply with all the matters discussed in one of our previous post on e-mail marketing, let’s move ahead further.

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E-mail marketing is one of the oldest marketing methods. However, this method of marketing offers such great unique features that no other modern marketing channels like Social media or SEM offer. Some of those key unique features could be low cost to send e-mails, helps in maintaining trust and transparency with the audience, nurturing leads etc. But one of the Biggest Challenge and question faced by E-mail Marketers is “How to Improve E-mail deliverability rate?”.

In this article let us take an insight into the various methods through which the E-mail Deliverability rate can be increased.

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