Browse Category: Digital Marketing

E-mail deliverability Rate

How to Improve E-mail deliverability rate?

E-mail marketing is one of the oldest marketing methods. However, this method of marketing offers such great unique features that no other modern marketing channels like Social media or SEM offer. Some of those key unique features could be low cost to send e-mails, helps in maintaining trust and transparency with the audience, nurturing leads etc. But one of the Biggest Challenge and question faced by E-mail Marketers is “How to Improve E-mail deliverability rate?”.

In this article let us take an insight into the various methods through which the E-mail Deliverability rate can be increased.

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Why Every Successful business should use SEM?

Search engine marketing is the process of Marketing a Service / Product on the search platforms. Due to increase in the number of searches happening daily, SEM has become an integral part of digital marketing. So, then the question that really arises is that Why Every Successful business should use SEM?. How is this different from all of the other Marketing Channels?. This article will describe the reason that “why every business must use SEM Strategies”.

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Top 16 Popular Adwords Terminologies that an SEM Expert should know

Across the Globe, many Advertisers rely upon Google Adwords to promote their Services/Products. For every Marketer, it is important to have a Proper knowledge about the basic terminologies in Adwords. Without Properly understanding the basic terminologies it would be very tough to Understand the Advanced features of Adwords.

In this article let us have an outlook into the various terminologies of Adwords.

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