Browse Category: Digital Marketing

Creating Engagement Magnets using Pull Marketing strategies

How to Create Awesome Engagement Magnets Using Pull Marketing Strategies?

Engagement Magnets attract website visitors to take the desired action. The desired action could be signing up for a newsletter, Free trial signup, Guide download, webinar registration, form signup, Subscribing to the E-mail List, etc. A large portion of the online audience landing up on a website are there to do research on the website.  Hence a good engagement magnet is very much essential in order to attract the audience and prevent dropouts in the funnel. Engagement Magnets are a component of Pull Marketing strategies.

In this article, let us understand the various best Pull Marketing strategies that can help an Inbound marketing expert to create good engagement magnets.

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E-mail deliverability Rate

How to Improve E-mail deliverability rate?

E-mail marketing is one of the oldest marketing methods. However, this method of marketing offers such great unique features that no other modern marketing channels like Social media or SEM offer. Some of those key unique features could be low cost to send e-mails, helps in maintaining trust and transparency with the audience, nurturing leads etc. But one of the Biggest Challenge and question faced by E-mail Marketers is “How to Improve E-mail deliverability rate?”.

In this article let us take an insight into the various methods through which the E-mail Deliverability rate can be increased.

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SEM

Why Every Successful business should use SEM?

Search engine marketing is the process of Marketing a Service / Product on the search platforms. Due to increase in the number of searches happening daily, SEM has become an integral part of digital marketing. So, then the question that really arises is that Why Every Successful business should use SEM?. How is this different from all of the other Marketing Channels?. This article will describe the reason that “why every business must use SEM Strategies”.

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