Every business needs sales. Digital Marketers put a ton of efforts to drive traffic to their website or a blog. People are building a huge amount of sales teams. Digital Marketers make use of advanced technologies like Remarketing to increase Sales & Conversions. But not all the traffic and leads convert to sales immediately. A Sales team cannot simply just straight away bang up phone call to 100 Leads & then after the telephonic conversations are over helplessly say “Lead quality is bad, we got only a few sales”. By implementing best practices of Lead nurturing strategy & tactics, Digital Marketers can measure the lead quality and ensure that none of the leads become inactive. Thus, able to convert all the leads into sales. Let’s understand the best practices & process or strategy to be used in a lead nurturing campaign using suitable examples.
A website without any traffic is like a river without water. Be it with starting a new blog, e-commerce marketplace, social sites, company websites or any type of website needs the traffic to expand their business in this online world.
But what is very tricky & interesting is the quality of the traffic matter more than the quantity of traffic.
Now the term “quality traffic” further encourages us to know about something known as loyalty & engagement. Interestingly in many cases, a returning visitor would have more loyalty towards the website than a new visitor.
Thus it is good to focus on increasing the rate of returning visitors on a website.
In this article let us understand the definition, the metric, the dimension & more about the behavior of a returning visitor using google analytics.
A Digital Marketing Expert should always try to make Personalized Promo strategies while promoting on Digital Media Channels. Because the audience likes to interact more with Personalized promo rather than a Generic Promo. A Promo Can be Personalized on the basis of the user’s behavior on the website, audience demographics, audience loyalty towards a brand etc. In this article let’s understand some practical tips that can help a Digital Marketer to create the best-personalized promo strategies.
Engagement Magnets attract website visitors to take the desired action. The desired action could be signing up for a newsletter, Free trial signup, Guide download, webinar registration, form signup, Subscribing to the E-mail List, etc. A large portion of the online audience landing up on a website are there to do research on the website. Hence a good engagement magnet is very much essential in order to attract the audience and prevent dropouts in the funnel. Engagement Magnets are a component of Pull Marketing strategies.
In this article, let us understand the various best Pull Marketing strategies that can help an Inbound marketing expert to create good engagement magnets.