Social media advertising is an integral part of digital advertising. One of the greatest advantages of social media advertising is that it helps brands to show their promo messages by targeting a relevant audience. The best social media advertising strategy will always focus on achieving the business objectives and goals. In the past 4 years, there has been a significant rise in social media advertising costs. Because of this, there is a good scope for brands to optimize & leverage innovative tactics to lower down the cost & increase the results by advertising using social media. According to social media advertising statistics, over 2 million businesses are promoting their business through Facebook Ads. Some of the prominent social media advertising platforms are Facebook Ads, Twitter Ads, Instagram Ads, Linkedin Ads, Quora Ads, Pinterest Ads and more.

There are multiple types of ad formats in Facebook ads. facebook ads being a powerful advertising platform provides advertisers with great unique features. Among them, one such feature is the Ad Creative type. Now, there are multiple Ad creative options. There are video ads, single image ads, lead ads, canvas, slideshow, carousel and a few more. If an advertiser has not got the resources to create a video he or she could even use images in the slideshows and convert the slideshows into a video format ad. On top of all these things, it is important to know that your targeting audience demographics, interests & campaign objectives play a serious role in Choosing Ad Creatives. So, now let’s jump into this interesting article “how to use Facebook ads Format effectively” to make your Facebook Ads more effective!.

Continue Reading

Facebook ads are widely used by social media marketers. Optimizing Facebook ads will result in meeting the advertisers facebook campaign objective. One of the most common questions that we hear among many marketers is “how to improve Facebook ad performance”. In this article let us get to know the best way to optimize Facebook ads to get more clicks, likes, engagements and trigger goals for your business.

Continue Reading

Every brand wants to have a Strong Social Media Presence.

Brands want followers, engagement, brand loyalty, awareness, trust, and everything from Social Media Platform. In order to achieve that Social Media Marketer has to put a lot of efforts.

But those efforts would go in Vain if the Social Media Strategies are attached with Just Popular Myths.

Continue Reading