Browse Category: Search Engine Marketing


Why Every Successful business should use SEM?

Search engine marketing is the process of Marketing a Service / Product on the search platforms. Due to increase in the number of searches happening daily, SEM has become an integral part of digital marketing. So, then the question that really arises is that Why Every Successful business should use SEM?. How is this different from all of the other Marketing Channels?. This article will describe the reason that “why every business must use SEM Strategies”.

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Top 16 Popular Adwords Terminologies that an SEM Expert should know

Across the Globe, many Advertisers rely upon Google Adwords to promote their Services/Products. For every Marketer, it is important to have a Proper knowledge about the basic terminologies in Adwords. Without Properly understanding the basic terminologies it would be very tough to Understand the Advanced features of Adwords.

In this article let us have an outlook into the various terminologies of Adwords.

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Remarketing List

How to Create a Unique Remarketing Strategy that gives High-Quality Leads

Remarketing is the process of reconnecting with your audience who had shown some sort of interaction with your brand. Remarketing campaigns can be used in both the search network campaigns & on the display network campaigns. Also, both Facebook & Google allows Advertisers to make use of Remarketing List. If done properly, Remarketing campaigns & Remarketing List are known to yield a High Return on Investment to Marketers.

In this article Let us take a look at Creating a Proper Remarketing Strategy to your business in order to get Good results.

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