Anchor text is a key component of backlink and internal links. In SEO, the main intention of backlink building is to gain higher rankings on Google search. So, the anchor text in SEO helps in attracting and encouraging the users and people to click on a backlink.Continue Reading
“Let’s set up an ad campaign on Adwords, test it and expect conversions, sales to roll away”. A few years ago this was a usual thing for marketers and advertisers. Don’t mistake me, that statement still holds good even for today.Continue Reading
If you are doing SEO or Search engine marketing then you should learn how to use SEMrush.
SEMrush is one of the best competitor analysis tools. It was founded way back in 2008. In the past 10 years, the SEMrush team has made a significant effort to provide one of the best cutting edge software for its users.Continue Reading
You want to build your brand through social media marketing. You might want to leverage multiple social media platforms to build your brand.
In many cases, you might want conversions through social media advertising.Continue Reading