Browse Category: Digital Marketing

why emails go to spam instead of inbox? Why does it go to promotions tab?

One of the most defining success points of an e-mail marketing campaign could be “High E-mail open rate”, “Great Click Rate”, etc. But If in case if your e-mails are landing up in your subscriber’s promotions tab or spam folder then that E-mail marketing campaign might not give good results.  The reasons for this is that most people don’t check their promotions tab frequently like the way they check their inbox every day. You might have come across this question “why emails go to spam instead of inbox”?. In this article, let’s understand the important things that can help you to ensure that your e-mails go to the subscriber’s inbox.

Hoping that your e-mails comply with all the matters discussed in one of our previous post on e-mail marketing, let’s move ahead further.

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How to create a great google adwords audience List?

So many of us know about Facebook audience targeting method. A simple definition of audience targeting is “the method of getting ads in front of the targeted audience”. When it comes to search engine marketing most advertisers are familiar with keyword targeting, topic & placement targeting. However, Google Ads ( formerly known as Google Adwords) also allows advertisers to do audience interest targeting in Adwords. In this article let us understand the best way to create a great Google Adwords audience list.

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Which is the best facebook ads bidding strategy?

There is no doubt that Facebook ads are one of the most commonly used things by marketers. It helps in getting more engagements, traffic, and revenue to their business. It’s important to note that “Facebook ads bidding strategy” is not just about setting up the campaigns live and getting charged up for impressions irrespective of the campaign objectives. With advanced targeting options,  advertisers can set up facebook bid caps, maximum CPA (set max cost per lead), Target cost. Also, it allows in setting cost per link click, Min & Max charges per 10-second Video views etc. In this article let us try to practically understand the advanced Facebook ads bidding strategy of a campaign.

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Which is the best way to optimize facebook ads for High ROI?

Facebook ads are widely used by social media marketers. Optimizing Facebook ads will result in meeting the advertisers facebook campaign objective. One of the most common questions that we hear among many marketers is “how to improve Facebook ad performance”. In this article let us get to know the best way to optimize Facebook ads to get more clicks, likes, engagements and trigger goals for your business.

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