Social media advertising is an integral part of digital advertising. One of the greatest advantages of social media advertising is that it help’s brands to show their promo messages by targeting a relevant audience. The best social media advertising strategy will always focus on achieving the business objectives and goals. In the past 4 years, there has been a significant rise in social media advertising cost. Because of this, there is a good scope for brands to optimize & leverage innovative tactics to lower down the cost & increase the results by advertising using social media. According to social media advertising statistics, over 2 million businesses are promoting their business through Facebook Ads. Some of the prominent social media advertising platforms are Facebook Ads, Twitter Ads, Instagram Ads, Linkedin Ads, Quora Ads, Pinterest Ads and more.Continue Reading
PPC Campaigns could yield quick returns in a short amount of time for any business. But in order to achieve good ROI through a PPC campaign, it’s very crucial to focus on optimizing the PPC campaign in various aspects of marketing. Be it Google Ads, Bing Ads or any PPC advertising platform for that matter, these crucial facts are valid everywhere.
In this article let us get to know about landing page optimization, keyword optimization, Ad optimization & usage of analytics reports.
When it comes to the topic “placement targeting GDN”, we are basically thinking of putting ads on the publisher’s properties. To Succeed in Display Network Advertising it’s important to do proper placement targeting for the display campaigns. In this blog let’s have closer look at 3 important facts in Placement targeting on the Google display network.Continue Reading
Niche Keywords are extremely impactful on your SEO & SEM strategies. Now, I know that millions of people try to rank #1 on Google for keywords like digital marketing, SEO, etc. You can think of other industries as well. Many travel websites try to rank on google for search terms “Travel blogs”, “Travel destination” etc.
But does that means to say that you should also try the same type of broad keywords for your business?. Assuming you have a digital marketing site, Of course, when you rank #1 on Google for keywords like “digital marketing” you can obviously expect a ton of traffic to your site. But does that traffic really converts on your website?.