Anchor text is a key component of backlink and internal links. In SEO, the main intention of backlink building is to gain higher rankings on Google search. So, the anchor text in SEO helps in attracting and encouraging the users and people to click on a backlink.
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“Let’s set up an ad campaign on Adwords, test it and expect conversions, sales to roll away”. A few years ago this was a usual thing for marketers and advertisers. Don’t mistake me, that statement still holds good even for today.
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A link that takes a user to a destination web page that does not work properly is called a broken link.
These broken links can direct a user to a dead web page or a 404 error web page.
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If you are doing SEO or Search engine marketing then you should learn how to use SEMrush.
SEMrush is one of the best competitor analysis tools. It was founded way back in 2008. In the past 10 years, the SEMrush team has made a significant effort to provide one of the best cutting edge software for its users.
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Santhosh is a Freelance Digital Marketing Consultant and Expert from Mysore, Karnataka, India. He helps businesses & startup’s to grow online through digital marketing. Also, Santhosh is a professional digital marketing blogger. He loves to write articles about Social media marketing, Search Engine Marketing, Search Engine Optimization, Email Marketing, Inbound Marketing, Web Analytics & Blogging. He shares his knowledge in the field of digital marketing through his blog Digital Santhosh.