There is no doubt that Facebook ads are one of the most commonly used things by marketers. It helps in getting more engagements, traffic, and revenue to their business. It’s important to note that “Facebook ads bidding strategy” is not just about setting up the campaigns live and getting charged up for impressions irrespective of the campaign objectives. With advanced targeting options, advertisers can set up facebook bid caps, maximum CPA (set max cost per lead), Target cost. Also, it allows in setting cost per link click, Min & Max charges per 10-second Video views etc. In this article let us try to practically understand the advanced Facebook bidding strategy of a campaign.
Facebook ads are widely used by social media marketers. Optimizing Facebook ads will result in meeting the advertisers facebook campaign objective. One of the most common questions that we hear among many marketers is “how to improve Facebook ad performance”. In this article let us get to know the best way to optimize Facebook ads to get more clicks, likes, engagements and trigger goals for your business.
Every business needs sales. Digital Marketers put a ton of efforts to drive traffic to their website. People are building a huge amount of sales teams. Digital Marketers make use of advanced technologies like Remarketing to increase the Sales & Conversions. But not all the traffic and leads convert to sales immediately. A Sales team cannot simply just straight away bang up phone call to 100 Leads & then after the telephonic conversations are over helplessly say “Lead quality is bad, we got only a few sales”. By implementing best practices of Lead nurturing strategy & tactics, Digital Marketers can measure the lead quality and ensure that none of the leads become inactive. Thus, able to convert all the leads into sales. Let’s understand about the best practices & process or strategy to be used in a lead nurturing campaign using suitable examples.
A website without any traffic is like a river without a water. Be it a blog, e-commerce marketplace, social sites, company websites or any type of a website needs traffic to expand their business in this online world. But what is very tricky & interesting is the quality of the traffic matter more than the quantity of the traffic. Now the term “quality traffic” further encourages us to know about something known as loyalty & engagement. Interestingly in many cases, a returning visitor would have more loyalty towards the website than a new visitor. Thus it is good to focus on to increase the rate of returning visitors on a website. In this article let us understand the definition, the metric, the dimension & more about the behaviour of a returning visitor using google analytics.