So many of us know about the Facebook audience targeting method. A simple definition of audience targeting is “the method of getting ads in front of the targeted audience”. When it comes to search engine marketing most advertisers are familiar with keyword targeting, topic & placement targeting. However, Google Ads ( formerly known as Google Adwords) also allows advertisers to do audience interest targeting in Adwords. In this article let us understand the best way to create a great Google Adwords audience list.
There is no doubt that Facebook ads are one of the most commonly used platforms by marketers. It helps in getting more engagements, traffic for a website or a starter blog. And also FB ad campaigns have the potential to increase the revenue of the business. It’s important to note that “Facebook ads bidding strategy” is not just about setting up the campaigns live and getting charged up for impressions irrespective of the campaign objectives. With advanced targeting options, advertisers can set up facebook bid caps, maximum CPA (set max cost per lead), Target cost. Also, it allows in setting cost per link click, Min & Max charges per 10-second Video views, etc. In this article let us try to practically understand the advanced Facebook ads bidding strategy of a campaign.
Facebook ads are widely used by social media marketers. Optimizing Facebook ads will result in meeting the advertisers facebook campaign objective. One of the most common questions that we hear among many marketers is “how to improve Facebook ad performance”. In this article let us get to know the best way to optimize Facebook ads to get more clicks, likes, engagements and trigger goals for your business.
Every business needs sales. Digital Marketers put a ton of efforts to drive traffic to their website or a blog. People are building a huge amount of sales teams. Digital Marketers make use of advanced technologies like Remarketing to increase Sales & Conversions. But not all the traffic and leads convert to sales immediately. A Sales team cannot simply just straight away bang up phone call to 100 Leads & then after the telephonic conversations are over helplessly say “Lead quality is bad, we got only a few sales”. By implementing best practices of Lead nurturing strategy & tactics, Digital Marketers can measure the lead quality and ensure that none of the leads become inactive. Thus, able to convert all the leads into sales. Let’s understand the best practices & process or strategy to be used in a lead nurturing campaign using suitable examples.