Engagement Magnets attract the website visitors to take the desired action. The desired action could be signing up for a newsletter, Free trial signup, Guide download, webinar registration, form signup, Subscribing to the E-mail List etc. A large portion of the online audience landing up on a website are there to do research on the website. Hence a good engagement magnet is very much essential in order to attract the audience and prevent dropouts in the funnel. Engagement Magnets are a component of Pull Marketing strategies.
In this article, let us understand the various best Pull Marketing strategies that can help an Inbound marketing expert to create good engagement magnets.