Facebook ads are widely used by social media marketers. Optimizing Facebook ads will result in meeting the advertisers facebook campaign objective. One of the most common questions that we hear among many marketers is “how to improve Facebook ad performance”. In this article let us get to know the best way to optimize Facebook ads to get more clicks, likes, engagements and trigger goals for your business.
The term Facebook audience optimization can be defined as optimizing the ads to Facebook users on the basis of their demographic, interest, behaviour etc. Facebook audience optimization is about narrowing the ads exactly to your target audience.
Advertisers would just burn their money if they do not do proper audience research and create a buyer persona. Such advertisers would just enter words related to their business/ product & select the audience, throw an ad copy and get the ads Live!. This tactic might just broaden your audience and is not a proper facebook audience optimization method.
Answering the following things about your target audience will help to find out the best way to optimize Facebook ads for your target audience.
Also, the things marked in the bold indicate that those things can found by analyzing your competitors FB strategy.
When we think of the best way to optimize Facebook ads, it is important to track the ads in order to gain an opportunity to optimize the ads further. Facebook ad tracking is not about just analyzing the number of clicks, impressions, likes, shares, conversions etc your ads have received. But instead Facebook ad tracking is the process of analyzing the targeted audience behaviour after their interaction with your ads through the help of Facebook tracking pixel.
Assume that you are searching for a shared hosting package. you click on an FB ad related to web hosting & you browse through all the shared hosting packages. Now imagine that same hosting site retargets you and shows all their product including cloud servers, managed servers, VPS servers, e-mail servers. Also with Huge discounts. Would you be interacting with those ads? Most probably not because you aren’t looking for cloud servers but instead you are searching for a good shared hosting package.
Also, advertisers should always break down the website visitor details into visitor behaviour, specific product pages visited, time spent, etc & retarget the visitors with relevant ads through Facebook ad tracking.
So, this is where Facebook ad tracking can come into the rescue. It allows advertisers to retarget their visitors by assigning a variety of conditions.
For instance, you can retarget:
I will definitely discuss furthermore on the custom audience in my future blog posts. But for now, just try to understand the concept of facebook ad tracking properly in case if you were not aware of it.
Why is Facebook optimization for ad delivery important?.
It so happened to one of my colleagues that while doing a facebook test campaign he had messed up with ad delivery & scheduling. his goal was to get more post engagements. He had forgotten to choose the ad scheduling. Also, he had scheduled the ads to run all time with a daily budget of 1500 rupees. Also, he had randomly selected some option known as unique reach under optimization for ad delivery. After two weeks his boss asked him to send the reports of the test campaign. He was shocked to see that he had burnt 22000 rupees just on a test campaign and that too with a wrong ad delivery optimization method. Also, the option unique reach was chosen instead of choosing post engagements to get high engagements.
With Facebook ad targeting you can narrow the ads to reach those people who are likely to convert. Also, If you want more post engagement you can ensure that your ads reach those people who are most likely to engage with people.
And also guess what more?.
you can even schedule your ad for specific start day and end day.
Facebook ad optimization plays a very key role in Facebook ad marketing. People on Facebook interact with the content they love. Hence it is very important to put efforts into Facebook ad optimization while choosing the best way to optimize Facebook ads. Hope you enjoyed reading this article. Also, If you like this article, Please do share it on social media sites. Keep reading, keep enjoying.
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