Niche Keywords

What Are Niche Keywords and Why Are They Useful?

Niche Keywords are extremely impactful on your SEO & SEM strategies. Now, I know that millions of people try to rank #1 on Google for keywords like digital marketing, SEO, etc. You can think of other industries as well. Many travel websites try to rank on google for search terms “Travel blogs”, “Travel destination” etc.

But does that means to say that you should also try the same type of broad keywords for your business?. Assuming you have a digital marketing site, Of course, when you rank #1 on Google for keywords like “digital marketing” you can obviously expect a ton of traffic to your site. But does that traffic really converts on your website?.

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Facebook Ads Format Effective use

How to use facebook ads format effectively?

There are multiple types of ad formats in Facebook ads. facebook ads being a powerful advertising platform provides advertisers with great unique features. Among them, one such feature is the Ad Creative type. Now, there are multiple Ad creative options. There are video ads, single image ads, lead ads, canvas, slideshow, carousel and a few more. If an advertiser has not got the resources to create a video he or she could even use images in the slideshows and convert the slideshows into a video format ad. On top of all these things, it is important to know that your targeting audience demographics, interests & campaign objectives play a serious role in Choosing Ad Creatives. So, now let’s jump into this interesting article “how to use Facebook ads Format effectively” to make your Facebook Ads more effective!.

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why emails go to spam instead of inbox

Why emails go to spam instead of the inbox? Why does it go to the promotions tab?

One of the most defining success points of an e-mail marketing campaign could be “High E-mail open rate”, “Great Click Through Rate”, etc. But If in case if your e-mails are landing up in your subscriber’s promotions tab or spam folder then that E-mail marketing campaign might not give good results.  The reasons for this is that most people don’t check their promotions tab frequently like the way they check their inbox every day. You might have come across this question “why emails go to spam instead of inbox”?. In this article, let’s understand the important things that can help you to ensure that your e-mails go to the subscriber’s inbox.

Hoping that your e-mails comply with all the matters discussed in one of our previous post on e-mail marketing, let’s move ahead further.

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Google Adwords Audience List

How to create a great google Adwords audience List?

So many of us know about the Facebook audience targeting method. A simple definition of audience targeting is “the method of getting ads in front of the targeted audience”. When it comes to search engine marketing most advertisers are familiar with keyword targeting, topic & placement targeting. However, Google Ads ( formerly known as Google Adwords) also allows advertisers to do targeting by creating a custom audience list. In this article let us now understand the best way to create a great Google Adwords audience list.

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