why emails go to spam instead of inbox

Why emails go to spam instead of the inbox? Why does it go to the promotions tab?

One of the most defining success points of an e-mail marketing campaign could be “High E-mail open rate”, “Great Click Through Rate”, etc. But If in case if your e-mails are landing up in your subscriber’s promotions tab or spam folder then that E-mail marketing campaign might not give good results.  The reasons for this is that most people don’t check their promotions tab frequently like the way they check their inbox every day. You might have come across this question “why emails go to spam instead of inbox”?. In this article, let’s understand the important things that can help you to ensure that your e-mails go to the subscriber’s inbox.

Hoping that your e-mails comply with all the matters discussed in one of our previous post on e-mail marketing, let’s move ahead further.

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Google Adwords Audience List

How to create a great google Adwords audience List?

So many of us know about the Facebook audience targeting method. A simple definition of audience targeting is “the method of getting ads in front of the targeted audience”. When it comes to search engine marketing most advertisers are familiar with keyword targeting, topic & placement targeting. However, Google Ads ( formerly known as Google Adwords) also allows advertisers to do targeting by creating a custom audience list. In this article let us now understand the best way to create a great Google Adwords audience list.

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best way to optimize facebook ads

Which is the best way to optimize facebook ads for High ROI?

Facebook ads are widely used by social media marketers. Optimizing Facebook ads will result in meeting the advertisers facebook campaign objective. One of the most common questions that we hear among many marketers is “how to improve Facebook ad performance”. In this article let us get to know the best way to optimize Facebook ads to get more clicks, likes, engagements and trigger goals for your business.

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Lead Nurturing Strategy

Top 4 Lead Nurturing Strategy Tactics to Get High Sales Conversion

Every business needs sales. Digital Marketers put a ton of efforts to drive traffic to their website or a blog. People are building a huge amount of sales teams. Digital Marketers make use of advanced technologies like Remarketing to increase Sales & Conversions. But not all the traffic and leads convert to sales immediately. A Sales team cannot simply just straight away bang up phone call to 100 Leads &  then after the telephonic conversations are over helplessly say “Lead quality is bad, we got only a few sales”. By implementing best practices of Lead nurturing strategy & tactics, Digital Marketers can measure the lead quality and ensure that none of the leads become inactive. Thus, able to convert all the leads into sales. Let’s understand the best practices & process or strategy to be used in a lead nurturing campaign using suitable examples.

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