Content posted about a brand by the people due to a positive admiration towards that brand or some motivation is known as user-generated content.
User-generated content is generally associated with social media platforms.
Because on social media sites people can post content about the brands which they endorse and admire. Continue Reading
Anchor text is a key component of backlink and internal links. In SEO, the main intention of backlink building is to gain higher rankings on Google search. So, the anchor text in SEO helps in attracting and encouraging the users and people to click on a backlink. Continue Reading
“Let’s set up an ad campaign on Adwords, test it and expect conversions, sales to roll away”. A few years ago this was a usual thing for marketers and advertisers. Don’t mistake me, that statement still holds good even for today. Continue Reading
A link that takes a user to a destination web page that does not work properly is called a broken link.
These broken links can direct a user to a dead web page or a 404 error web page. Continue Reading