When you decide to do marketing with emails, it obviously comes with lots of perks. Because email marketing allows you to develop a long term relationship with your potential customer. Social media marketing & paid search, even SEO for that matter it’s Just a one-off short term game with your prospect.
In simple words you pay for the ads, you get users to interact with the ads, people visit your website. And users might also come to your website in an organic way and that’s it.
Unless the user decides to return back to your website or you spend money again for remarketing campaigns there is no other way to reconnect with your users. Continue Reading
Social media advertising is an integral part of digital advertising. One of the greatest advantages of social media advertising is that it helps brands to show their promo messages by targeting a relevant audience. The best social media advertising strategy will always focus on achieving the business objectives and goals. In the past 4 years, there has been a significant rise in social media advertising costs. Because of this, there is a good scope for brands to optimize & leverage innovative tactics to lower down the cost & increase the results by advertising using social media. According to social media advertising statistics, over 2 million businesses are promoting their business through Facebook Ads. Some of the prominent social media advertising platforms are Facebook Ads, Twitter Ads, Instagram Ads, Linkedin Ads, Quora Ads, Pinterest Ads and more. Continue Reading
PPC Campaigns could yield quick returns in a short amount of time for any business. But in order to achieve good ROI through a PPC campaign, it’s very crucial to focus on optimizing the PPC campaign in various aspects of marketing. Be it Google Ads, Bing Ads or any PPC advertising platform for that matter, these crucial facts are valid everywhere. Continue Reading
In this article let us get to know about landing page optimization, keyword optimization, Ad optimization & usage of analytics reports.
When it comes to the topic “placement targeting GDN”, we are basically thinking of putting ads on the publisher’s properties.
To Succeed in Display Network Advertising it’s important to do proper placement targeting for the display campaigns.
In this blog let’s have a closer look at 3 important facts in Placement targeting on the Google display network. Continue Reading