On Page SEO For Local Business

How Local Businesses Can Leverage On-Page SEO Effectively?

Last Updated on October 6, 2024 by Santhosh Muralidhar

For local businesses like spa, hotels, salon, etc it is very crucial to get customers from the particular cities or locations where they operate. By using effective on-page SEO tactics they can rank for location-based keywords and highly relevant local-intent terms. In this article let’s understand how a local business can leverage on-page SEO

Local Keyword Research

Local keyword research is a process in which we aim to find highly relevant location-based keywords for our service. For example, if you are a spa operating in California then a keyword like “best spa in California” could be a suitable local intent keyword for your business. We can use tools like semrush to find plenty of local intent keywords. 

But the idea here is to ensure the keywords we choose should contain the city or region where the business operates and the keyword should also have the main service term.

We should also look into the keyword search volume and keyword ranking difficulty while doing the research.

The keywords with lesser ranking difficulty and good search volume could be ideal. Because such terms might be easier to rank and they get a lot of traffic as well

You can use tools like Brightlocal and Ubesuggest as well for choosing good local intent keywords

Local Keyword Optimization

After an accurate and thorough local keyword optimization, it is equally important to start implementing those keywords naturally into our page content. 

The local intent keywords should be placed along with your service description in the pages. You should place the keywords in the beginning paragraph of your content. This doesn’t mean putting the keyword however you want. You should place the keyword in a such way that when you read it should feel like a natural sentence.

The local intent terms should also be placed in your main subheadings. And if you are using SEO plugins like Yoast and Rankamth they would suggest you to make the page pass for keyword density. 

Again you don’t need to forcefully place the keywords to exactly match it with the keyword density. But you should use the keyword analysis of plugins like Yoast or Rankmath as a reference only and try to place the keywords in the content naturally wherever there is an opportunity to improve the density.

Also using your keywords in the image alt tag is a good thing.

Optimize For Google My Business

Google My Business is a great platform for local businesses to get more customer and showcase their excellent review and ratings. This can help customers to choose the best business among so many competitors.

The reviews you earned on Google My Business can be shown on your website and search engines as well.

By using a good plugin like Schema Pro you can integrate the review schema for your business. You need to enter the review count, review rating, and relevant data for review structure data through this plugin and save it. And then this can be submitted to Google. After Google validates it your site pages might start appearing with that yellow color review rating in Google search

Use Plugins like Yoast Local SEO

You can also enhance the ranking of your local intent keywords by using plugins like Yoast Local SEO. The plugin helps you to optimize your website for a local audience and easily add multiple business locations.

You will also get access to a Local SEO training course when you subscribe to the plugin

I hope this article was useful to you for your local SEO strategy. If you liked this content please share it with your friends on social media

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