A website without any traffic is like a river without water. Be it with starting a new blog, e-commerce marketplace, social sites, company websites or any type of website needs the traffic to expand their business in this online world. But what is very tricky & interesting is the quality of the traffic matter more than the quantity of traffic. Now the term “quality traffic” further encourages us to know about something known as loyalty & engagement. Interestingly in many cases, a returning visitor would have more loyalty towards the website than a new visitor. Thus it is good to focus on to increase the rate of returning visitors on a website. In this article let us understand the definition, the metric, the dimension & more about the behavior of a returning visitor using google analytics.
A Digital Marketing Expert should always try to make Personalized Promo strategies while promoting on Digital Media Channels. Because the audience likes to interact more with Personalized promo rather than a Generic Promo. A Promo Can be Personalized on the basis of the user’s behavior on the website, audience demographics, audience loyalty towards a brand etc. In this article let’s understand some practical tips that can help a Digital Marketer to create the best-personalized promo strategies.
Engagement Magnets attract website visitors to take the desired action. The desired action could be signing up for a newsletter, Free trial signup, Guide download, webinar registration, form signup, Subscribing to the E-mail List, etc. A large portion of the online audience landing up on a website are there to do research on the website. Hence a good engagement magnet is very much essential in order to attract the audience and prevent dropouts in the funnel. Engagement Magnets are a component of Pull Marketing strategies.
In this article, let us understand the various best Pull Marketing strategies that can help an Inbound marketing expert to create good engagement magnets.
E-mail marketing is one of the oldest marketing methods. However, this method of marketing offers such great unique features that no other modern marketing channels like Social media or SEM offer. Some of those key unique features could be low cost to send e-mails, helps in maintaining trust and transparency with the audience, nurturing leads etc. But one of the Biggest Challenge and question faced by E-mail Marketers is “How to Improve E-mail deliverability rate?”.
In this article let us take an insight into the various methods through which the E-mail Deliverability rate can be increased.