A website without any traffic is like a river without water. Be it with starting a new blog, e-commerce marketplace, social sites, company websites or any type of website needs the traffic to expand their business in this online world. But what is very tricky & interesting is the quality of the traffic matter more than the quantity of traffic. Now the term “quality traffic” further encourages us to know about something known as loyalty & engagement. Interestingly in many cases, a returning visitor would have more loyalty towards the website than a new visitor. Thus it is good to focus on to increase the rate of returning visitors on a website. In this article let us understand the definition, the metric, the dimension & more about the behavior of a returning visitor using google analytics.