There is no doubt that Facebook ads are one of the most commonly used things by marketers. It helps in getting more engagements, traffic, and revenue to their business. It’s important to note that “Facebook ads bidding strategy” is not just about setting up the campaigns live and getting charged up for impressions irrespective of the campaign objectives. With advanced targeting options, advertisers can set up facebook bid caps, maximum CPA (set max cost per lead), Target cost. Also, it allows in setting cost per link click, Min & Max charges per 10-second Video views etc. In this article let us try to practically understand the advanced Facebook bidding strategy of a campaign.
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