There is no doubt that Facebook ads are one of the most commonly used platforms by marketers. It helps in getting more engagements, traffic for a website or a starter blog. And also FB ad campaigns have the potential to increase the revenue of the business. It’s important to note that “Facebook ads bidding strategy” is not just about setting up the campaigns live and getting charged up for impressions irrespective of the campaign objectives. With advanced targeting options, advertisers can set up facebook bid caps, maximum CPA (set max cost per lead), Target cost. Also, it allows in setting cost per link click, Min & Max charges per 10-second Video views, etc. In this article let us try to practically understand the advanced Facebook ads bidding strategy of a campaign.
Santhosh is a Freelance Digital Marketing Consultant and Expert from Mysore, Karnataka, India. He help’s businesses & startup’s to grow online with the help of digital marketing. Also, Santhosh is a professional digital marketing blogger. He loves to write articles about Social media marketing, Search Engine Marketing, Search Engine Optimization, Email marketing, Inbound Marketing, Web Analytics & Blogging. He shares his knowledge in the field of digital marketing through his blog Digital Santhosh.
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