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Facebook Ads Bidding Strategy

Which is the best facebook ads bidding strategy?

There is no doubt that Facebook ads are one of the most commonly used platforms by marketers. It helps in getting more engagements, traffic for a website or a starter blog. And also FB ad campaigns have the potential to increase the revenue of the business. It’s important to note that “Facebook ads bidding strategy” is not just about setting up the campaigns live and getting charged up for impressions irrespective of the campaign objectives. With advanced targeting options,  advertisers can set up facebook bid caps, maximum CPA (set max cost per lead), Target cost. Also, it allows in setting cost per link click, Min & Max charges per 10-second Video views, etc. In this article let us try to practically understand the advanced Facebook ads bidding strategy of a campaign.

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