A website without any traffic is like a river without a water. Be it a blog, e-commerce marketplace, social sites, company websites or any type of a website needs traffic to expand their business in this online world. But what is very tricky & interesting is the quality of the traffic matter more than the quantity of the traffic. Now the term “quality traffic” further encourages us to know about something known as loyalty & engagement. Interestingly in many cases, a returning visitor would have more loyalty towards the website than a new visitor. Thus it is good to focus on to increase the rate of returning visitors on a website. In this article let us understand the definition, the metric, the dimension & more about the behaviour of a returning visitor using google analytics.
A Digital Marketing Expert should always try to make Personalized Promo strategies while promoting on Digital Media Channels. Because the audience likes to interact more with Personalized promo rather than a Generic Promo. A Promo Can be Personalized on the basis of the user’s behavior on the website, audience demographics, audience loyalty towards a brand etc. In this article let’s understand some practical tips that can help a Digital Marketer to create the best-personalized promo strategies.